The Impact of Machine Learning Techniques Applied To Businesses Strategies

New technologies are present in the various areas of activity, with levels of development that lead to a relevant transformation in the business sector, re-sulting in the emergence of innovative processes. In the digital age, the avail-ability of technological tools allows the development of scientific knowledge through the use of Artificial Intelligence and Machine Learning techniques to support the learning process and the discovery of patterns effectively and ef-ficiently for strategic management through knowledge. Given the growing demand for effective data management in organizations to generate high-quality information and insights, this article aims to explore and highlight the significance of Machine Learning techniques in enhancing the strategic man-agement of businesses.