Transformations In Business Models Caused By Connected Cars: A Systematic Literature Review

Digitalization, driven by technologies such as artificial intelligence, electrification, and connectivity, is transforming the automotive industry. In this context, connected cars (CCs) are gaining prominence, requiring significant changes in the business models. Nevertheless, the literature on connected cars remains in its early stages and lacks comprehensive discussions on their impact on business models. To address this research gap, the objective of this study is to identify the characteristics and changes in business models driven by connected cars. A systematic literature review was conducted by analyzing 97 studies. The findings highlight the impact of automotive connectivity on key aspects such as partnerships, core activities, key resources, value propositions, customer relationships, distribution channels, customer segments, cost structures, and revenue streams. Practical contributions include identifying new revenue opportunities, including subscription services and data monetization, while advancing scholarly knowledge by emphasizing the importance of digitalization and connectivity in the automotive industry. The study concludes with a research agenda to further literature development on business models for connected cars.